Rebrand

At the start of the year, I was having a good think about where I wanted my business to go. The answer was simple - Interiors and soft furnishings. My old name suddenly made no sense and I didn’t really have any branding. I started up and just got on with sewing, doing what I could along the way.

Well, after three years, I did the best thing I could have ever done, I hired the AMAZING Lynne Stainthorpe of Big Idea Brand Marketing to rebrand my business and make it relevant. Lynne was one of those people who really understood me, not just as a business and where I wanted it to go, but as a person - all those little things about me I think nobody picks up on, she did and this was important because I wanted my business to reflect a person - not a corporate company.

We worked together on my vision and brand colours, a gorgeous, slightly neon shade of pink and a lovely teal to balance it out.

The thing that I was most excited about though, was the logo. I never had a proper logo before and like a kid in a sweet shop, I wanted EVERYTHING in it! Obviously that wasn’t possible, but what Lynne did with my million ideas was create a logo which not only captures the sewing side, she captured me as well. Everyone who has seen the logo has immediately said “its very you” and it is. What I love, is the details that you may not pick up on straight away, like the swallow tails becoming scissors, or that their beaks are holding thread, as if they just embroidered the ampersand.

So as of August 2020, I stopped taking on garment related work. A big step, since this was what kept me going while I transitioned into soft furnishings, and I will admit, I did worry how I’m going to cope financially or whether I will get enough interior jobs to make up for it, but needn’t have. The rebrand has had such a wonderful and positive impact that I’ve received more enquiries for soft furnishings that ever before. I’d say that’s a sign of a successful rebrand!

Thank you Lynne!